Health & Household · USA
+$249K Profit Added in 90 Days
Removing complexity, rebalancing SKUs, and lowering TACoS.
Growth Partner & Ads Setup · Oct–Dec 2025
Results at a glance
- +$249K Incremental Profit
- -26.5% TACoS Reduction
- +5.8pp Net Profit Margin
Overview
A profitable Amazon brand approached Atlisco after discovering margin leakage and stagnation under their previous agency. Despite strong demand, growth had stalled and scaling efforts eroded profitability.
The challenge
Growth was being constrained by the wrong mechanisms. The previous setup relied on:
- Stacked PPC automations
- Aggressive SKC ranking pushes on hero SKUs
- Poor portfolio allocation
- High TACoS without organic lift
One top SKU was losing up to $17K/month in profit due to ranking pressure. Other SKUs with strong margin potential were underfunded. Revenue was stable, but profit was not compounding.
The strategy
Atlisco repositioned the account around profit-first scaling.
- Removed unnecessary PPC automations
- Stopped over-heated ranking pushes on hero SKU
- Reallocated spend toward margin-positive SKUs
- Reduced TACoS while increasing organic share
- Activated underutilized SKUs in the portfolio
- Introduced a profit feedback loop for scaling decisions
One SKU increased from $9K → $68K in monthly profit without margin degradation.
Results
Monthly net profit rose from $88,165.75 in September 2025 to $236,202.61 in December 2025. Across October–December, cumulative net profit was $513,884.22 — $249,386.97 above a three-month baseline of $264,497.25 at September's monthly profit. The +$249K headline refers to this cumulative difference, not a $249K increase in monthly profit.
| Period | Sales | Net profit | Margin |
|---|---|---|---|
| Sep 2025 (baseline) | $698,744.92 | $88,165.75 | 12.6% |
| Oct 2025 | $796,035.19 | $119,811.15 | 15.1% |
| Nov 2025 | $965,312.83 | $157,870.46 | 16.4% |
| Dec 2025 | $1,283,523.18 | $236,202.61 | 18.4% |
Source: the account screenshots for September–December 2025. Incremental profit is measured against a flat September monthly-profit baseline; this is a before-and-after comparison during Q4, not a seasonality-adjusted estimate of profit caused solely by Atlisco.
- +$249K incremental profit
- +168% net profit growth
- +84% revenue growth
- Margin +5.8pp
- TACoS reduced
- Portfolio strength increased
Key takeaway
- Most brands don't have a spend problem.
- They have a profit allocation problem.
- Removing complexity and reallocating capital unlocked growth that brute-force PPC and automation could not.