Pet Supplies · Germany
10× Monthly Sales Growth
From €30K/month to €300K+/month in sales.
Amazon Ads Management & Listing SEO · Oct 2024
Results at a glance
- 10X Sales Growth
- €300K+ Monthly Sales
- 18.05% Profit Margin
Overview
How we helped a new brand scale from €30K/month in sales to €300K+/month. The brand was launched a few months before we stepped in, but struggled to gain consistent sales and the products couldn't take off.
The challenge
The brand was launched a few months before we stepped in, but it didn't get consistent sales and the products couldn't take off.
- No established visibility in a competitive niche
- Products unable to gain organic traction
- No clear ad strategy to drive initial sales velocity
- Goal of reaching €100K overall monthly sales at 12–15% TACoS
Without visibility and a structured launch plan, the brand risked stagnating in an increasingly competitive market.
The strategy
We deployed a multi-layered approach combining targeted advertising, creative differentiation, and disciplined spend management.
- Advanced Keyword Targeting: Focused on high- and medium-volume search terms with exact and broad match, gaining niche visibility and market share
- Paused all non-converting keywords to eliminate wasted spend
- Video Ads: Launched authentic Sponsored Brand video ads using real-life examples to showcase the brand — a game changer for differentiation
- Focus on Profit: After establishing market presence, we tightened ad spend to bring TACoS under 15%
We went from €30K to €100K+ overall sales after only 2 months of advertising. The products kept running out of stock as demand surged.
Results
We went from €30K to €100K+ overall sales after only 2 months of advertising this brand. Although the products kept running out of stock, we reached €165K overall sales in a 6-month window.
| Period | Sales | Net profit | Margin |
|---|---|---|---|
| Month 1 | €35,000 | €3,150 | 9.0% |
| Month 2 | €100,000 | €11,340 | 11.34% |
| Month 6 | €165,000 | €26,466 | 16.04% |
| Oct 2024 | €324,000 | €58,478 | 18.05% |
Within one month, we increased the profit margin from 11.34% to 16.04%. By Oct 2024, profit margin reached 18.05%.
Key takeaway
- Authentic video ads and disciplined keyword targeting can transform a new brand.
- 10X growth is achievable with the right foundation.
- Consistent optimization, data-driven scaling, and strategic ad spend took this brand from launch to market leader.