Exponential Growth for newly launched brand

The Challenge

The brand was launched a few months before we stepped in, but it didn’t get constant sales and the products couldn’t take off. We needed to reach €100k overall sales per month with a 10-15% TACOS.

Advanced Keyword Targeting

We launched new aggressive campaigns with the focus on our best converting keywords with Match Type “exact match”. To avoid interference, we removed older ads with identical keywords, ensuring a clean slate for the new campaigns.

The Strategy

Build a foundation with Sponsored Product Ads. After getting good initial results with SP ads, expand to Sponsored Brands and Sponsored Display.

Advanced Keyword Targeting

Focussing primarily on high- and medium-volume search terms with exact and broad match type, we managed to gain visibility in the niche and to win market share. We paused all keywords we were not converting for.

Video Ads

Through authentic sponsored brand video ads, the products could stand out in the market and the sales skyrocketed. Using real-life examples to showcase the brand was a game changer.

Focus on Profit

In order to get TACOS under 15%, we needed to keep an eye on the ad spend. We could only focus on that after the products were already well-established in the market. After slightly reducing ad spend, ACOS and TACOS improved, and so did the profit margin.

The Result

We went from €0 to €100k overall sales after only 2 months of advertising this brand. Although the products kept running out of stock, we reached €165k overall sales in a 6 month-window. Growing sales is in the majority of the cases connected with increasing ad spend, which is what happened in the first months. However, in order to reach our TACOS goal, we needed to keep a more constant ad spend and to improve the profit margin. Within a one-month time, we managed to increase the profit margin from 11,34% to 16,04%. (Update March 2024: Profit Margin 18.05%).

"I just wanted to send a quick note and let you know that Kristen dida fantastic job servicing our account. She was great at managing allthe details I sent her. In working through many details andrequests, she constantly spoke in a positive and helpful manner!"

David Bolt

Bring Me Hope Foundation

400

+

Brands currently managed

800 Million+

Annual revenue managed

500 +

Employees

240

Hours of work

Cups of coffee

Projects created

This component will only work on the published/exported site. Full documentation in Finsweet's Attributes docs.