How Atlisco Increased Sales while improving profitability

This case study shows how we increased sales from $194k/month to $260k/month for a client while improving profitability as well.

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The Challenge 

Decreasing sales and a high TACoS made it difficult to be profitable for this brand. 

We needed to find ways to increase visibility and be more profitable at the same time.

The Strategy

Increase Profit by improving organic sales with focus on keyword targeting campaigns on best converting keywords

Amazon Keyword Research

Advanced Keyword Targeting

We launched new aggressive campaigns with the focus on our best converting keywords with Match Type “exact match”. To avoid interference, we removed older ads with identical keywords, ensuring a clean slate for the new campaigns.

Increased Visibility

Increased Visibility

To enhance visibility, we strategically increased our budget, ensuring ample resources for effective campaigns and broader market reach. This approach aimed at striking a balance between increased visibility and improved profitability.

Less Broad Match Targeting

Less Broad Match Targeting

We developed a targeting strategy based on the previous performance data and moved the focus away from broad match keywords to exact match. This way we could refine our targeting and control our costs better.

The Result

Our efforts resulted in a significant uplift in sales. The brand also achieved improved profitability, overcoming the initial challenges and setting a path for sustainable growth.

By leveraging advanced strategies and targeted campaigns, we not only increased the brand’s presence in the market but also achieved a more favourable balance between growth and profitability.

Our client saw an increase of Total Sales by 34% and a TACoS improvement from 14.23% to 11.01%. (Update February 2024: TACoS 9.39%)

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How Atlisco Increased Sales While Improving Profitability

The Challenge

Decreasing sales and a high TACoS made it difficult to be profitable for this brand.  We needed to find ways to increase visibility and be more profitable at the same time.

Advanced Keyword Targeting

We launched new aggressive campaigns with the focus on our best converting keywords with Match Type “exact match”. To avoid interference, we removed older ads with identical keywords, ensuring a clean slate for the new campaigns.

employ

The Strategy

Increase Profit by improving organic sales with focus on keyword targeting campaigns on best converting keywords

Increased Visibility

To enhance visibility, we strategically increased our budget, ensuring ample resources for effective campaigns and broader market reach. This approach aimed at striking a balance between increased visibility and improved profitability.

find it for

The Result

Our efforts resulted in a significant uplift in sales. The brand also achieved improved profitability, overcoming the initial challenges and setting a path for sustainable growth.

Less Broad Match Targeting

We developed a targeting strategy based on the previous performance data and moved the focus away from broad match keywords to exact match. This way we could refine our targeting and control our costs better.

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Our efforts resulted in a significant uplift in sales. The brand also achieved improved profitability,
‍
overcoming the initial challenges and setting a path for sustainable growth.By leveraging advanced strategies and targeted campaigns,we not only increased the brand’s presence in the market but also achieved a more favourable balance between growth and profitability. 
Our client saw an increase of Total Sales by 34% and a TACoS improvement from 14.23% to 11.01%. (Update February 2024: TACoS 9.39%)

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"I just wanted to send a quick note and let you know that Kristen dida fantastic job servicing our account. She was great at managing allthe details I sent her. In working through many details andrequests, she constantly spoke in a positive and helpful manner!"

David Bolt

Bring Me Hope Foundation

400

+

Brands currently managed

800

Million+

Annual revenue managed

500

+

Employees

240
Hours of work
16
Cups of coffee
4
Projects created
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