DATE
March 2024
How we increased Sales and Profit
This case study shows how we increased sales from $194k/month to $260k/month for a client while improving profitability as well.
USA
Case Study
Service
Amazon Ads
Category
Beauty & Personal Care
Marketplace
USA
The Challenge
Decreasing sales and a high TACoS made it difficult to be profitable for this brand.
We needed to find ways to increase visibility and be more profitable at the same time.
The Strategy
Increase Profit by improving organic sales with focus on keyword targeting campaigns on best converting keywords.
Implementation
Advanced Keyword Targeting:
We launched new aggressive campaigns with the focus on our best converting keywords with Match Type “exact match”. To avoid interference, we removed older ads with identical keywords, ensuring a clean slate for the new campaigns.
Increased Visibility:
To enhance visibility, we strategically increased our budget, ensuring ample resources for effective campaigns and broader market reach. This approach aimed at striking a balance between increased visibility and improved profitability.
Less Broad Match Targeting:
We developed a targeting strategy based on the previous performance data and moved the focus away from broad match keywords to exact match. This way we could refine our targeting and control our costs better.
The Result
Our efforts resulted in a significant uplift in sales. The brand also achieved improved profitability, overcoming the initial challenges and setting a path for sustainable growth.
By leveraging advanced strategies and targeted campaigns, we not only increased the brand’s presence in the market but also achieved a more favourable balance between growth and profitability.
Performance
Our client saw an increase of Total Sales by 34% and a TACoS improvement from 14.23% to 11.01%. (Update February 2024: TACoS 9.39%)
UPDATE (Jan 2025)
Since implementing our strategy, we’ve seen significant growth in both sales and efficiency.
📊 Key Wins:
✅ Total Sales (December 2024): $423,546 – a 39% increase from November
✅ Ad Sales: $240,872.94, maintaining a steady ACoS of 20.07%
✅ Traffic Growth: 39% increase in sessions & page views
✅ CPC dropped to $0.62, improving cost efficiency
✅ 51% increase in impressions without a dip in CTR
💡 What made the difference?
Our Black Friday discount strategy created momentum that carried over into December, leading to higher visibility, increased conversions, and strong ROAS.
📈 The results speak for themselves! See the latest performance data above.
