Prime Day Success
Strategic ad optimization and data-driven decisions led to a record-breaking Prime Day. See how we boosted sales by 112% YoY while keeping ACoS low.
Service
Amazon Ads
Category
Health & Personal Care
Marketplace
Germany
The Challenge
The client approached us in June, just weeks before Prime Day, looking for a partner to optimize their existing ads for maximum impact.
Main Concerns
Ensuring the right ASINs were prioritized
Targeting high-converting keywords and competitors
Structuring campaigns for cost-efficient scaling
With limited time before the event, we had to act fast to refine their PPC setup and maximize performance.
The Strategy
🔹 ASIN & Keyword Optimization – We focused on high-performing ASINs and eliminated underperforming targets.
🔹 Smart Bidding Adjustments – Aggressive bidding where it mattered most while maintaining profitability.
🔹 Competitor Targeting – Leveraging Prime Day traffic to capture market share from direct competitors.
🔹 Momentum-Driven Approach – Ensuring that Prime Day success carried over into the following weeks.
The Results
📈 Prime Day 2024 vs. 2023:
✅ 2023 Sales: €72,000 (Day 1), €70,000 (Day 2)
✅ 2024 Sales: 🚀 €153,000 (Day 1) +112% | 🚀 €118,000 (Day 2) +68%
🔥 Advertising Performance:
📊 Prime Day 1: €112,000 in ad sales, 2.01% ACoS
📊 Prime Day 2: €72,000 in ad sales, 2.45% ACoS
Long-Term Growth
Not only did we exceed Prime Day expectations, but our strategy set the foundation for continued sales growth into July and beyond. This campaign proves that the right Amazon Ads strategy can make or break major sales events.
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